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Tobacco Festivals: How Communities Celebrate a Crop They're Trying to Leave Behind

Across the American South, tobacco festivals persist—celebrations of a crop that is declining, a way of life that is disappearing. The festivals are awkward, contested, and revealing of the complex relationship between communities and the crop that sustained them.

The Kentucky Tobacco Festival still happens every year—a parade, a tobacco-spitting contest, a display of antique farming equipment. The festival celebrates a crop that is in decline, a way of life that is disappearing. **The tobacco festival is an act of memory—an attempt to preserve the culture of tobacco farming even as the economic base of that culture erodes. It's awkward (celebrating a crop that kills people), contested (public health advocates want the festivals to end), and revealing (the communities that grew tobacco are not ready to let go of the identity the crop provided).**

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