The Prevention Future: What Youth Nicotine Prevention Will Look Like in 2040

Youth nicotine prevention in 2040: peer-produced content on whatever platforms have replaced TikTok, honest communication about the spectrum of risk, harm reduction approaches for young people who use nicotine, and resilience-building programs for those who don't. **The prevention future is evidence-based, youth-centered, and digitally native. The prevention present is fear-based, adult-delivered, and institutionally comfortable. The gap between the future and the present will close—eventually. The young people who need better prevention can't wait.**