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Consumer Education: What Vapers Need to Know—and What They're Never Told

Vapers receive almost no education about their products: how to use them safely, what the risks are, how they compare to smoking. Consumer education for nicotine is virtually nonexistent outside of healthcare settings.

A vaper buys a device at a convenience store. The clerk provides no information about safe use, relative risk, or cessation support. **Consumer education for nicotine products is virtually nonexistent. The information that smokers and vapers need—about safe use, about relative risk, about cessation resources—is not provided at the point of sale, not communicated through public health channels, and not available in accessible formats. The consumer is on their own.**

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