Regulatory Stability: Why Predictable Rules Matter More Than Strict Rules
A predictable regulatory environment—even a strict one—is better for public health than an unpredictable one. Predictability enables investment, innovation, and consumer planning. The current environment is strict and unpredictable—the worst combination.
A nicotine company that knows the rules—even strict rules—can plan. It can invest in product development, build manufacturing capacity, and develop marketing strategies. A company that doesn't know the rules—because the FDA might change them, Congress might intervene, or a new administration might reverse course—cannot plan. **Regulatory stability is more important for public health than regulatory strictness—because stability enables the investment that the transition away from cigarettes requires. The current environment is strict and unpredictable. It's the worst combination.**
