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The Public Health Workforce: Who Works in Tobacco Control—and What Do They Believe?

The tobacco control workforce is demographically homogeneous, ideologically cohesive, and professionally invested in the abstinence framework. Understanding who they are is essential to understanding why nicotine policy looks the way it does.

The tobacco control workforce is predominantly White, highly educated, and ideologically committed to the abstinence framework. Most have never smoked. Few have personal experience with nicotine addiction or recovery. **This is not a criticism—it's a description. The workforce's demographic and ideological composition shapes what questions get asked, what evidence gets funded, and what policies get pursued. A more diverse workforce—including people with lived experience of nicotine use—would produce different questions, different evidence, and different policies.**

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