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Crisis Response: Why Nicotine Policy Is Made in Panic—and Why That's a Problem

Major nicotine policy changes—flavor bans, Tobacco 21, the synthetic nicotine amendment—happened in response to crises (the 'youth vaping epidemic'). Crisis-driven policy is reactive, poorly evaluated, and difficult to revise. The alternative is evidence-based reform.

The 'youth vaping epidemic' of 2017-2019 triggered a wave of crisis-driven policy: flavor bans, marketing restrictions, enforcement actions. The policies were implemented rapidly, without evaluation frameworks, and are now difficult to revise—even as youth vaping has declined and evidence of unintended consequences (increased smoking in some jurisdictions) accumulates. **Crisis-driven policy is reactive, politically popular, and evidence-resistant. The alternative—deliberate, evidence-based reform—is slower, less dramatic, and more effective. The nicotine policy landscape is the product of crisis, not of deliberation.**

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