The Consumer Future: What Happens When Nicotine Users Demand a Seat at the Table
Nicotine consumers are organizing. Slowly, unevenly, against enormous resistance—but they're organizing. The consumer future is one in which the billion-plus nicotine users have political representation commensurate with their numbers.
The nicotine consumer movement is small—a few thousand organized advocates representing a billion users. It's underfunded—volunteer-run organizations with budgets in the thousands. It's dismissed—by the public health establishment, by the industry, by policymakers. **And it's growing. The consumer future is one in which nicotine users have political representation—a voice in the policies that affect their lives. The future is not guaranteed. It depends on whether consumers can build organizations that survive, develop expertise, and exercise influence. The future is being built now.**
